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Digital Marketing Manager
M/s XSEED Education Private Limited
Job Type
Full Time
Location
Puducherry
Address
Puducherry
Description :
Job description
Roles & Responsibilities
Design and implement digital strategy (paid+organic) including SEO, search, display, social media, email marketing
Adapt brand messaging for digital channels, i.e. perform keyword research, write adaptive copies for ads, social media posts, and content for landing pages, and emails.
Create landing pages and integrate with website and paid marketing tools. Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Execute monthly and quarterly marketing campaigns as per budgets on Search engines, Display Network, Social media- Facebook, Youtube, LinkedIn, Instagram, and other digital channels
Integrate and operate tools and softwares to track spends and performance- of the likes of Google Analytics, Tercept, Funnel.io, Hubspot etc.
Analyse performance data and optimise channels and campaigns for cost and performance to ensure they are generating high quality relevant leads within the target CAC- end-to-end funnel optimisation from traffic to conversion.
Manage day to day execution with or without agencies drive campaign at scale. Monitor and quality control agency performance, provide feedback, and course correct in a hands-on manner.
Communicate with all internal and external stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
Stay informed with the industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.), Traffic ad campaigns and builds on ad serving platforms to recommend and incorporate effective/ high ROI digital plans.Roles and Responsibilities
Desired Candidate Profile
Experience: 5+ years hands on Digital Marketing experience having run paid media campaigns, preferably in an education or training company or an advertising agency
Qualification- B. Tech or MBA (optional)
Skilled in general operations of Marketing, Ad creation, Copywriting, Digital Campaigns, Social Media, PPC
Analytical, Number Driven, and Detail oriented
Excellent written and verbal communication skills
Positive attitude and hunger for learning
Observant, resourceful, and high ownership
Perks and Benefits
As per Industry Standards
Role: Social Media Marketing Manager
Industry Type: Education, Teaching, Training
Functional AreaMarketing, Advertising, MR, PR, Media Planning
Employment: TypeFull Time, Permanent
Role Category: Online/Digital Marketing
Education
PG :MBA/PGDM in Marketing
Location On Map
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